Ashley Tudor

(415) 377– 3974
atudor@gmail.com ashleytudor.com

SUMMARY
Impact-driven user researcher with 15+ years of experience. Passionate about translating insights into transformative products, services, and business growth.

SKILLS
Qualitative research
Ethnography
Contextual inquiry
Usability testing
Safety/compliance testing
Lean user research
User research operations

HEALTH CARE
Real-world evidence
AI at the point-of-care
ML + clinical workflows
Clinical decisions support
Value-based care
Patient reported outcomes Oncology

EDUCATION
Dartmouth College, 2002
BA in Political Economy

Experience

Director of User Research
Flatiron Health 2018 – Present
Led strategic user research initiatives that drove investment strategy and product roadmaps across electronic health record and real-world evidence data products.
Systematized user research best practices across product development lifecycle, including discovery research, evaluative research, usability testing, patient safety testing, and electronic health record regulatory compliance.
Managed small team of user researchers and led a team of 35 UX designers to deliver actionable insights that informed product design and development decisions.
Led training to ensure a high bar for user research.
Scaled tooling, including company-wide user research repository in Confluence.

Head of User Research
Thumbtack 2016 – 2018
Led new business model creation and validation directly affecting rollout strategy. Partnered with the product team to improve pro signup, retention, and engagement.

Head of User Research
Lovely (acquired by RentPath) 2015 – 2016
Drove foundational research to revamp flagship brand with $200M annual revenue across three unique product lines on web and native mobile.

Cofounder & Product Design Lead
Spruce Street Institute 2010 – 2011
Led product development for health innovation incubator. Honored as Top Innovator in Health.

Design Strategist
Jump Associates 2005 – 2010
Led teams through design-thinking process to create disruptive products, services and business models. Achieved 4X increase in intent-to-buy rating, the highest rating Welch-Allyn, a medical device manufacturer, ever recorded.

Human Factors Specialist
IDEO 2005 – 2006
Conducted deep ethnographies to uncover insights to guide physical product development